Welcome to the Creative Brand Content Company Blog

over 2 years ago

In-depth Market Analysis

Now that you have done much of the heavy lifting by creating your marketing goals and a SWOT assessment you are able to go a little deeper in your market analysis and this involves linking the two together.

over 2 years ago

Get Your SWOT On!

Get a lay of the land by doing some honest soul searching about your company and its competitiveness. The SWOT analysis has been around for years but is helpful getting a feel for your company’s Strengths, Weaknesses, Opportunities and Threats.

over 2 years ago

What Are Your Goals?

In the past I had a boss that would say the same line at our quarterly new builder orientation presentations “If you don’t have a map, any road can take you there”. This is a very true statement. A Marketing Plan is like a map and setting a goal is your first concrete step in creating one.

What are your dreams for your business? Sometimes we ignore the things we know we should be doing for vital and real-life based reasons i.e. paying bills, managing jobs and personnel, making payroll etc.

I am sure by now you have heard the term Inbound Marketing but may not totally understand its actual meaning. Inbound Marketing is a method to engage your customers by drawing them in. The “In” in Inbound Marketing refers to tools that bring the customer intoyour sales funnel. Blogs, Social Media, Content Marketing, video, podcasts, SEO and eBooks all serve as relationship building Inbound Marketing tools.

In a previous blog about this subject I wrote about how those of us responsible for the creation of websites may be blind to the fact that due to the actual experience of the perspective customer. Websites are actually opportunities for engagement. If we think of a website in that light we might be constructing them better for maximum effectiveness and satisfaction.

Recent Articles:

The Art of Networking

This blog contains some tips that could help you at your next networking event.


Monitor your Results

Results are meaningless if you do not monitor them and measure them overtime. Analytics and metrics are key to understanding where you are and where you want to grow.


Don’t Forget to Network

Where can you meet those people that can help you promote your business? They are all around you if you look. This blog explore those opportunities that are at your door step.